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	1.	Strategic marketing Problems Cases and comments by KERIN,ROZER.A PETERSON,ROBERT.A Edition: Sixth Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Allyn and Bacon , 1993 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 KER. Place hold Request article Add to cart (remove)
	2.	Market Driven Strategy Processes for creating Value with a new Introduction by DAY,GEORGE.S Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : The Free Press , 1999 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 DAY. Place hold Request article Add to cart (remove)
	3.	No cover image available Trout on Strategy capturing mindshare,conquering markets by TROUT, JACK Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 TRO. Place hold Request article Add to cart (remove)
	4.	Strategic marketing Problems Cases and comments by KERIN,ROZER.A PETERSON,ROBERT.A Edition: 12 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson , 2011 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 KER. Place hold Request article Add to cart (remove)
	5.	Health care market strategy : from planning to action / Steven G. Hillestad, Eric N. Berkowitz. by Hillestad, Steven G Berkowitz, Eric N Hillestad, Steven G. Health care marketing plans Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sudbury, Mass. : : Jones and Bartlett Publishers, , c2004 Online resources: Table of contents Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 362.10688 HIL. Request article Add to cart (remove)
	6.	Opening Digital Markets : Battle plans and business strategies for Internet commerce Walid Mougayar. by Mougayar, Walid, 1959- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : McGraw-Hill, , c1998 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MOU. Request article Add to cart (remove)
	7.	Marketing Strategy and Plans by Luck David J Ferrell O C Lucas George H Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall Inc. , 1989 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.802 LUC. Place hold Request article Add to cart (remove)
	8.	Fundamentals of Digital Marketing by Bhatia, Puneet Singh Material type: Text Publication details: Delhi : Pearson , 2017 Availability: Items available for loan: Alliance School of Business (6)Call number: 658.872 BHA, ... Not available: Alliance School of Business: Checked out (1). Place hold Request article Add to cart (remove)
	9.	HBRs 10 Must Reads on Strategic Marketing by Harvard Business Review Publication details: Boston : Harvard Business Review Press , 2013 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 HBR. Place hold Request article Add to cart (remove)
	10.	Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You by Parker, Geoffrey Van Alstyne, Marshal Choudary, Sangeet Paul Publication details: New York : W. W. Norton & Company , 2023 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.872 PAR. Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.872 PAR. Place hold Request article Add to cart (remove)